![]() The changes to the program come at a time when Price Chopper is seeking to rebrand itself. “We are very excited about the enhancements being made to our e-Coupons program through our collaboration with Inmar,” says Reale. “The greater availability of more attractive offers, the improved functionality of our coupon portal and the increased efficiency of our digital coupon program are all going to advance Price Chopper’s efforts to deliver an outstanding and distinctively different shopping experience to our customers,” says Heidi Reale, Director of Shopper and Digital Marketing.Ī press release from Inmar announced the transition to the new program interface took less than 60 days, with “no down time” for shoppers. The store's mobile apps on the Apple iTunes and Google Play store were also updated with the new coupon program. ![]() The company added the new coupon search function in response to consumer requests. Customers now have access to over 150 digital coupons and can also use the Price Chopper website to search for products and will see corresponding offers for favorite products. Previously, shoppers could only digitally load up to 99 coupons on their Advant Edge card at a time, but the new program through Inmar doesn't have a limit. Inmar is a company that operates intelligent commerce networks, and has revamped the loyalty and coupon program at Price Chopper significantly. Price Chopper began adding new features based on consumer feedback. The company began working with the supermarkets to help prepare them for the transition, and as of December 1, Inmar took over the program. Zavers was run by Google, and managed coupon programs at over a dozen supermarket chains until June 2014. Price Chopper, a supermarket chain based in Schenectady, New York, announced in November that they would no longer be working with Zavers on their digital loyalty and coupon program, Advant Edge.
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